Newsletter Writing Services

Is your email newsletter meeting your goals?  

Many newsletters begin with enthusiasm and the best of intentions but after the expected results don’t materialize, they become a lower priority and get assigned to the person in the office with the most spare time. (This person, unfortunately, is often the one with the least knowledge about marketing.)  

It doesn’t have to be that way! In the hands of a professional, your newsletter can indeed become the powerful marketing tool you originally envisioned.

Using a Newsletter Professional

Let me help you evolve your email newsletter into one that will: 

  • Keep your company’s name top of mind of your intended audience; 

  • Showcase your company’s expertise;

  • Give your readers the right mix of education and promotion;

  • Complement your other marketing tools.

My Email Newsletter Writing Services:

I can: 

  • Audit your current newsletter, as to what you do well and what can be improved;

  • Develop regular newsletter columns that will impress your intended audience (and make gathering info easier);

  • Establish a 12-month newsletter editorial calendar;

  • Write and edit newsletter articles;

  • Provide newsletter curation (research articles written by others that can be included in your newsletter to further establish authority in your field); 

  • Set up a painless newsletter content production system.

Why Partner with Me:

“You are so good at this -- you should do it as a business!”  exclaimed Sedgwick James manager Daryl Vroman upon reading the newsletter I created to promote his new department. 

My love of newsletters started years ago when they were only found on paper. I collected all types and read each with a critical eye, trying to figure out what worked and what didn’t work.  

What I discovered is that the most important determinant of newsletter success is how well it responds to the needs and desires of your intended audience. 

In other words, your choice of articles, tone, and looks must be matched to the people you are hoping to reach. 

I’m good at putting myself in someone else’s shoes. I can help you improve your newsletter so that it is more attractive — and essential — to the particular readers you desire.

Are you ready to discuss your newsletter or other copywriting project?

Contact me for a brief consult.