Hi - I’m Virginia Balogh-Rosenthal, a freelance content writer based in the San Francisco Bay Area.
I help businesses create engaging content that connects with their clients, potential customers, patients, partners, and staff.
My niches include healthcare, digital health, and biotechnology.
And, as a tech-savvy Baby Boomer, I specialize in being able to strongly connect with people aged 50 and above.
Who I work with
I work with the following people who need content:
Doctors who are slammed with patients;
Investigators who are occupied with research;
Healthcare executives, administrators, and human resources personnel who too busy with their day-to-day responsibilities to get any content marketing writing done;
Businesses trying to get the attention of the 50+ crowd.
Often, these professionals lack either the writing skills or the time it takes to produce quality content that is relevant to their audience.
That’s where I come in!
I create human-centered copy
My superpower is putting myself in the shoes of your audience.
Having a clear understanding of who your users are, how they think, and what their pain points and needs are is crucial to creating copy your audience will find meaningful.
I focus on understanding your audience at a deep enough level to get their attention and compel them to respond to your Calls to Action.
I do synergistic content strategy
Your goal is not to create the most content – it’s to create content that is useful to your intended audience.
Content that works together, leads your readers on a journey, and helps you reach your business goals.
I’m a storyteller
Most of us love a good story. As soon as it starts, we relax, drop our shoulders, and expect to be entertained.
Because people don’t see stories as a typical sales pitch, they are more apt to let down their guard and absorb info they might otherwise ignore.
Together, let’s tell fascinating stories that are relatable to your audience.
I’m a project manager
I know how to get things done.
I’m able to assess a content situation, figure out what steps are needed, and work with your team to ensure the project gets completed to your satisfaction.
Virginia, in particular, took the initiative to stay until the job [new business proposal for Los Angeles County Transit] was completed; she was organized, followed through with all the details, made lots of decisions on her own, and worked through the night to get the job done.
— Stephanie Sparks, President, Sedgwick Los Angeles
I’m persuasive
My ability to listen and empathize with people helps my excellent power of persuasion – both in writing successful content marketing copy and in helping people work together.
I’m a problem solver
I’m good at solving my client’s problems by using the written word.
For example:
PROBLEM: The busy employees of a major commercial insurance broker needed a better way to learn about insurer products and services than reading the many flyers and brochures they received in the mail.
SOLUTION: To centralize the flow of information and make it easier for employees to keep abreast of new developments in the field, I designed and wrote MarketNews, a monthly newsletter that included brief summaries of new products and services and industry news. The indexed publication made the jobs of 80 account executives easier.
PROBLEM: I was asked to redo the recruitment booklet sent to prospective college students who majored in Risk Management.
SOLUTION: After updating various statistics that highlighted the company’s ample financial prowess, I decided to give the book a more personal touch by including profiles for various level executives that included individual career paths and personal quotes about working at the company. The finished booklet was such a hit that it was adapted by the company’s corporate office.
PROBLEM: Bellevue Hospital Center had to “wow” a site team visiting from its Clinical Research Center’s granting agency, the National Institutes of Health.
SOLUTION: I wrote a speech highlighting the collaboration between multiple levels of government, the private sector, and facilities across the country working to treat diseases such as AIDS and cancer. The speech was a huge success and the grant was renewed.
PROBLEM: Legal Aid Society’s Prisoners’ RIghts Project alleged that patients in Bellevue’s prison unit were treated poorly.
SOLUTION: I researched and wrote a 40-page white paper refuting the allegations made by the Legal Aid Society. The paper contributed to a successful JCAHCO accreditation of the hospital and was also used as the hospital’s response to press inquiries.
My skills
Research skills? Check
Interview skills? Check
Good listener? Check
Storytelling skills? Check
Project management skills? Check
Writing skills? Check
I work in print, online, and email.
Specialties
I love helping companies show off their expertise.
Some of my specialties include writing, editing, research, content strategy, interviewing, and curating information for newsletters, case studies, blog posts, white papers, and more.
Relevant Experience
My experience includes working for two hospitals, a research lab, and a large commercial insurance broker.
While working as an analyst at Bellevue Hospital Center, I managed the approval process for hundreds of research projects per year. This required that I read over thirty research protocols per month prior to attending monthly Institutional Review Board (IRB) meetings at NYU Medical Center where I would advocate for BHC patients who might participate in that facility’s research.
I also got to experience the thrill of research up close while working at a small endocrinology lab at Cornell University Medical College.
As a business development specialist in the Risk Management department of Segwick, I wrote newsletters and promotional material sent to clients, prospects, employees, and college recruits.
On a more personal note…
In addition to writing, I’m a personable speaker who won a regional humorous speech contest given by Toastmasters International.
I’m also trained in mediation techniques and have served on San Francisco Community Board mediation panels.
As for my perfect vacation, it must include wandering around large cities, talking with strangers, and riding the world’s great subways.
Contact me
Looking to boost your brand awareness? Want copy that shows your customers or patients that you “get” them?
Let me help — by writing targeted copy that supports your business goals and gets your company noticed.