Virginia Balogh-Rosenthal
Freelance Writer & Content Strategist
Compelling Content that Connects
Are you responsible for content but struggle with finding the time to get it done?
Do you lack the skills needed to create the kind of content that will boost your brand awareness, resonate with your desired audience, and help you reach your business goals?
I can help!
I Love partnering with companies in healthcare, med tech, digital tech, biotech, risk management, & health & wellness to create engaging content that connects with your intended audience.
And, as a tech-savvy Baby Boomer, I specialize in being able to connect with people aged 50 and above.
I can make complicated material easy to digest
Unless your audience can clearly understand what you’re presenting, you risk losing their attention.
I’ll take your detailed topics, break them down into clear language, and make them easy-to-read.
I see both the forest and the trees
When you work with me, you’ll get an enthusiastic writer who cares about your goals.
I’m a big picture person who can also get the details right. So, I’m able to ensure your project will fit in with your overall marketing strategy.
I’m sensitive to different learning styles
Not everyone likes to receive information in the same way.
Some people will read everything you write. Others will skim your document, looking only at the headings, subheads, and pictures. And still others respond best to information in a video.
I’ll figure out the most effective way to present your material so that your audience is likely to take action.
Why work with me?
I have intuitive insights and practical strategies for getting things done.
Consider me a partner and a member of your team.
I work well with all kinds of people — from those who start companies to those who sweep the floors of those companies!
“Virginia has exceptional interpersonal skills in bringing out the very best in those she works with, infusing them with her enthusiasm and commitment to achieving work goals.” — Geoffrey Gibson, Former Head of Research, NYC Health & Hospitals Corp.
When you work with me, you’ll get copy and content marketing that makes a connection.
My experience
I have insider knowledge of the healthcare industry, having worked for Bellevue Hospital Center, New York Presbyterian Hospital, and a small research lab at Cornell University Medical College.
I’ve also worked with the risk management departments at both Bellevue Hospital and Sedgwick — a large commercial insurer. In addition, I’m a key member of my Northern California neighborhood’s FireWise group.
My various roles have included: writer, healthcare analyst, business development specialist, and advocate for Bellevue’s clinical trial patients at meetings of NYU Medical Center’s IRB (Institutional Review Board).
My background gives me unique insight into your market. And it helps me deliver compelling content that connects.
What to expect
I believe in asking a lot of questions up front.
When we start a project, I’ll want to hear about your goals, expectations, deadlines, who I’ll be working with, and a lot about your intended audience.
Then, we’ll formalize our working relationship in a contract.
The more we clarify this information at the beginning of the project, the easier it will be to give you exactly what you want.
How can I help?
I perform these services:
Copywriting
Content strategy
Writing
Editing
Curation
Research
Interviewing
Ghostwriting
And create these kinds of content:
DIgital Content:
Website copy and content
Patient success stories & education guides
Newsletters
Blog posts
Press releases & press kits
Email marketing + drip campaigns
Team Bios
Company Origin Story or History
Technical Content:
White papers
E-Books
Manuals
Case studies
Presentation Content:
Speeches
Slide decks
Bios
Video scripts
For these audiences:
Clients
Patients, clinical trial participants, and patient advocates
Physicians, payers, and health systems
Partners of healthcare, risk management, and insurance companies
Employees of healthcare, risk management, and insurance companies
Medical and diagnostic laboratories.
Some of my favorite writing projects include:
·
I researched and wrote a 40-page white paper on the treatment of Bellevue’s prisoner-patients that helped with accreditation of the hospital and was used as the official hospital response to the press.
I authored a well-received speech on Bellevue’s Clinical Research Center that helped convince the National Institutes of Health to continue funding.
I researched and wrote both script and slides that oriented new tech employees to their company’s safety procedures.
I interviewed BHC administrators and prepared an outline on the hospital’s discharge planning policies for use by Corporation Counsel regarding a lawsuit concerning homeless patients.
I wrote and edited print and electronic advertising and public relations material such as website copy, blog entries, bios, and display ads for a small law firm.
I wrote and published various newsletters and other marketing publications for a commercial insurance broker that were distributed to over 85 account executives in 6 west coast offices.
I elicited documentation requirements from senior staff at Bellevue and New York University Office of Grants Administration that led to the successful revision of a form used by eleven New York City research hospitals.
“Virginia researched and designed a unique tour of the Haight Ashbury area. She incorporated it’s political and social histories, architecture and anecdotes. She masterfully combined all these elements to create an entertaining and informative tour which engaged a wide variety of visitors of all ages and backgrounds from all over the world. “
— Mary Newsom, Volunteer Coordinator, Hostelling International, San Francisco
Want compelling copy that connects?
Contact Virginia@SanFranciscoFreelanceWriter.com
I’d love to hear about your next project!